With millions of people online, a couple of them are bound to be people interested in buying a home in Chicago. You could list your home online, but how can you make sure that the people who see it are those interested in buying? With digital marketing, of course. Using the right digital marketing strategy for real estate in Chicago, you could get your listing in the way of those actively searching for homes online. 

In this case, it’s best to work with a digital marketing expert. But if you want to cut costs and sell your house in Chicago fast, here are a couple of ways you can use digital marketing strategies to your advantage. 

Work with a Real Estate Agent or Broker in Chicago 

If you want minimal work on your part, you could have a real estate company handle the selling process for you. Many of these companies or independent agents use professional digital marketing strategies on their online listings. This means having experts handle things like search engine optimization (SEO) or pay-per-click advertising without you having to learn what this is and how to do these. Also, organic SEO can take weeks to grow, so having your listing on a platform that has had months to grow can be an advantage. 

Keep in mind, however, that working with a real estate agent comes with a cost on your bottom line. On average, real estate agent commission fees can range from five to six percent of your final sale price. But if you want the advantage of professionals handling your digital marketing, it might be a price worth paying. 

Social Media Ads

These days, anyone can promote their posts through social media ads. You will need to have a working budget, but the advantage is that many platforms can help you narrow down your search to find people within your target. For instance, you can have people who have viewed real estate listing websites as your main target.

Despite the costs, however, keep in mind that there’s no guarantee that you’ll sell. You might have a few people inquire, but paying for ads doesn’t guarantee that you’ll find a buyer. 

Spread Word of Mouth

As a homeowner, your digital marketing strategy doesn’t have to be limited to the typical techniques that businesses use. For instance, word of mouth is a more powerful tool with most people on social media. Create a public post or listing for your home, and then ask your family and friends to get the word out by sharing it to their page. 

While it’s a good way to advertise on platforms, it has its drawbacks in terms of limitations. Your post is limited to your circles and their network, so a small network means less people likely to see your home for sale. 

Optimize Your Listing

One strategy is to make sure your home can be found by those looking for them by using the right terms in your listing. First, put your listing on any real estate platform. Next, add in the information requested by the website. Make sure that information like the city or district your home is in is accurate so that users searching for properties in the area can find it. 

Next, in areas where you’re free to write anything on your listing, make sure your keywords are optimized. For example, if you list your home as simply “House for Sale”, you’re not creating something eye-catching that users will want to click on. Instead, use a heading like “3-Bedroom Family Home in Chicago for Sale”, and you’re bound to pique the interests of couples and parents. 

Finally, in the description, be strategic about what you write. Instead of using common lines like “House for sale, unfurnished,” try to use keywords that home buyers are looking for. For example, mention nearby landmarks, business districts, or commercial centers.

Ready to Sell Your Home?

Digital marketing can be a useful tool to sell your home in Chicago fast. But if you want a quick and hassle-free way of selling, your best option is to sell to a cash home buyer in Chicago, IL. With Onyx Homes LLC, we can buy your home directly and save you the effort of finding and waiting for the right buyer to come along. 

Get in touch with us today to learn more about our home buying process and how you can get a fair cash offer for your home in as little as 24 hours.